Caitlin Burns

Caitlin Burns is the Senior Director of Story for Candy Digital, where she leads teams of creators in building new experiences for original and major franchise IP using NFT platforms and mechanics. A pioneer of transmedia storytelling, she has spent more than a decade creating multiplatform content strategies for well-known IP including Avatar, Halo, Pirates of the Caribbean, Tron, and more. She has worked for companies including Sony, Hasbro, UNICEF, and Wieden+Kennedy. Burns is recognized as a global specialist in emerging media production and entertainment franchise development.