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December 2, 2024

Embracing the Intelligent Age

The World Economic Forum’s Head of Arts & Culture, Joseph Fowler, lays out a global vision for ethical innovation
Credit: Refik Anadol, DATALAND: Rainforest, 2024. Annual Meeting, Davos. Courtesy of the World Economic Forum
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Embracing the Intelligent Age

We stand at the precipice of a groundbreaking era — the Intelligent Age. This is not just a time marked by rapid advancements in artificial intelligence (AI), machine learning, and data analytics; it’s a cultural renaissance that is reshaping the very essence of creativity, production, and consumption in the visual arts. As we delve into this transformative landscape, we uncover exciting opportunities and intricate challenges that beckon us to rethink our relationship with art.

At the forefront of this evolution is AI, emerging as a powerful creative collaborator. Artists are harnessing sophisticated algorithms to birth innovative art forms that push the boundaries of imagination. This partnership has catapulted AI-generated artworks into prestigious galleries and high-stakes auctions, igniting essential conversations about authorship and authenticity. 

By engaging with AI, artists are not simply expanding their creative horizons; they are redefining what it means to create. This evolution invites us to reconsider originality and inspiration, suggesting a future where creativity becomes a shared journey between humans and machines.
Sougwen Chung, Wave Film, 2023. Photography by Sven Gutjahr. Courtesy of the artist

One shining example of this synergy is Sougwen Chung, a visionary artist showcased at the Forum’s 2025 Annual Meeting in Davos. Their work embodies a breathtaking fusion of human creativity and machine intelligence. Through AI-driven tools, Chung’s mesmerizing creations materialize as robotic arms and algorithms respond to their hand-drawn sketches in real time. This dynamic interplay doesn’t simply highlight AI’s role as a collaborator; it sparks vital discussions about the very essence of creativity. 

Chung challenges us to rethink the relationship between artist and machine, envisioning a future where both coexist harmoniously, inspiring one another.

The Intelligent Age also revolutionizes how audiences interact with visual arts. With the rise of augmented reality (AR) and virtual reality (VR), immersive experiences now transcend the physical confines of traditional galleries and museums. These cutting-edge platforms invite viewers to step into vibrant, interactive environments where art can be engaged with in ways previously unimaginable.

Refik Anadol, Living Archive: Nature, 2024. Courtesy of Refik Anadol Studio

Refik Anadol, a pioneering force at the intersection of art and technology, unveiled his groundbreaking Large Nature Model (LNM) at the Forum’s 2024 Annual Meeting. This innovative, open-source AI initiative taps into extensive datasets from renowned sources like National Geographic and the Smithsonian Institution, crafting stunning visual representations of nature that challenge our perceptions. Anadol’s work not only celebrates the intricate beauty of our world but also encourages us to reflect on our relationship with nature and technology.

AI is also revolutionizing the preservation and restoration of cultural heritage, ensuring that our shared history endures for future generations. By digitalizing artifacts, artworks, and historical documents, we are making history accessible to all. 

Technologies like VR and AR offer immersive ways to connect with distant civilizations and events. While machine learning algorithms enhance conservation efforts by analyzing and predicting the degradation of artworks, enabling proactive measures and the meticulous reconstruction of damaged pieces, safeguarding the legacy of human creativity.
Refik Anadol, (Mapping) Living Architecture: Casa Batlló, 2022. Courtesy of Casa Batlló

Casa Batlló, a UNESCO World Heritage site designed by Antoni Gaudí, stands as a testament to this fusion of creativity and heritage. Dr Amilcar Vargas, who is responsible for the World Heritage management of Casa Batlló, is dedicated to preserving its universal value while embracing digital tools like AR and VR. These technologies breathe life into the intricate stories of Casa Batlló, engaging modern audiences and celebrating Gaudí’s innovative spirit across generations. This blend of technology and culture not only protects our artistic treasures but also deepens our understanding and appreciation of historical contexts.

Yet, with these opportunities arise significant ethical and philosophical dilemmas. The integration of AI into art creation provokes profound questions about originality and ownership. Who rightfully claims an AI-generated piece: the artist, the programmer, or the algorithm itself? The potential for AI to perpetuate existing biases also raises concerns about the homogenization of artistic expression. Such questions urge us to engage in thoughtful discourse about creativity and the implications of technology for artistic integrity.

Navigating this new terrain demands a collaborative approach that unites artists, technologists, ethicists, policymakers, and the public. 
Sougwen Chung, GENESIS, 2024. Photography by Davis Springl. Courtesy of the artist

By establishing guidelines and frameworks that promote responsible and equitable AI use in the arts, we can ensure that innovation flourishes alongside ethical considerations. Through interdisciplinary dialogue, we can cultivate a future where AI enriches the artistic landscape, enhancing the human experience rather than detracting from it.

As we stand on the threshold of this transformative era, it is clear that the Intelligent Age is reshaping the visual arts in exhilarating ways. AI and digital technologies are not only expanding the boundaries of creativity but also making art more accessible and enriching our cultural expressions. However, this transformation calls for vigilant consideration of ethical implications and a steadfast commitment to collaboration.

In this dynamic interplay of human ingenuity and machine intelligence, we glimpse the promise of a new epoch in artistic expression. The fusion of technology and creativity invites us to envision a future where art reflects our collective identity and propels us toward greater understanding, inclusivity, and cultural enrichment. By embracing the Intelligent Age, we step boldly into a vibrant future, ready to celebrate the boundless possibilities that await us in the realm of visual arts.

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Joseph Fowler is Head of Arts & Culture at the World Economic Forum.